When it comes to Google Adwords, there are many different elements you must understand in order to maximize your advertising dollars. There is a bidding system, Quality score, and Maximum CPC bid, but these are only a few. The rest of the process focuses on maximizing the effectiveness of your ad campaign. In this article, …
When you’re ready to launch a Google Adwords campaign, there are some things you need to know. Among these is whether to manually or automatically bid on keywords. Also known as “site-targeting”, you can show your ads to users who have visited your website in the past. This strategy, also known as remarketing, increases your …
Whether you’re looking for a Google Ads expert for your business or you’re simply trying to figure out what’s involved in setting up a campaign, these tips will help you decide which one to hire. Read on for specific skills, case studies, and certifications to look for in a Google Ads expert. If you’re not …
