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Google Adwords Cost Per Click

The average cost per click in the Google Adwords search network is 2.70%. This number can vary significantly depending on the industry. For example, if you sell insurance, your cost per click can be as high as 10%. In contrast, if you sell clothing, you can expect a cost per click of less than 2%. To figure out your cost per click, use Google Sheets to track your numbers.

Fortunately, Google AdWords’ performance planner tool will allow you to set the maximum amount you are willing to pay per click. Most advertisers should aim to get six to 10 clicks a day, and in the education niche, the number should be even higher. The average CPC for all industries in Google AdWords is $2.69. When compared to other industries, the price per click is slightly higher in the legal sector.